In an extraordinary collaboration, NTWRK, mask maker Freehand Profit, and music producer Jillionaire of Major Lazer came together to create a fully functional scuba mask crafted from SpongeBob Timberland Boots. The launch event, which attracted 194,000 views on YouTube, featured Jillionaire testing the mask and discussing his connection to both Timberland and SpongeBob. As the lead for this project, I was responsible for product photography, ad design, and a comprehensive digital marketing campaign across Facebook, Instagram, YouTube, Google, and Snapchat. These efforts ensured maximum visibility for the event, contributing to its success and showcasing the power of creative collaboration