Spearheading Netflix’s successful foray into digital retail, I laid the foundation for Netflix.shop, an immersive platform expanding the boundaries of traditional ecommerce. This venture instantly resonated with audiences, attracting major media attention, including a feature in The New York Times. My strategic partnerships with industry leaders like Shopify, TikTok, and Google led to innovative initiatives and amplified brand reach. These efforts, combined with a comprehensive business strategy, spurred Netflix.shop’s exponential growth.

The groundbreaking Metallica x Stranger Things collaboration I orchestrated earned a Webby Award nomination, underlining Netflix.shop’s pioneering status. Additionally, my integration of AI and Lean Learning Models in the workflow boosted efficiency and marketing asset creation tenfold, affirming Netflix’s position as an industry trendsetter. My tenure at Netflix exemplifies my capacity to innovate and adapt in a rapidly evolving digital landscape.