Pioneering a new era of ecommerce, I led the first-ever simulcast live stream shopping event across six different channels, including TikTok, Facebook, Netflix.shop, Shopify Shop App video, and YouTube. The event, “LIVE: Liza Koshy Goes Holiday Shopping with Netflix,” offered viewers an immersive shopping experience, blending entertainment and ecommerce. Audiences were treated to an exclusive look into Liza’s holiday shopping list, the latest Netflix-inspired products, and a virtual tour of the Netflix Store at The Grove. The event was a resounding success, garnering 250,000 views within the first hour.