ENTERGALACTIC, co-created by Kid Cudi and executive producer Kenya Barris, unveils the journey of two aspiring artists as they dance through the vibrant streets of New York City, forging a path to love amidst its pulsating rhythm. My significant contributions to this project encompassed thought strategy, web design for the Netflix shop, end-to-end ecommerce leadership, and digital marketing execution.
In the animated love story “Entergalactic” by Kid Cudi, viewers are treated to a unique shopping experience. The film cleverly hides QR codes that lead to exclusive merchandise from the film, available on Netflix Shop. This includes the Entergalactic x Staple Closure Hoodie worn by the protagonist, Jabari, and an Entergalactic comic book. There’s even a QR code that takes you to Kid Cudi’s Entergalactic album, featuring music from the film. This innovative approach blends entertainment and ecommerce, creating a seamless shopping experience for viewers.