As a key contributor in creative direction, digital marketing, ecommerce, graphic design, and business strategy, I played a pivotal role in the Netflix-BEAMS collaboration. This expansive range of apparel was a unique blend of Netflix’s brand identity and BEAMS’ fashion-forward aesthetic. The collection featured two distinct themes: Netflix’s iconic branding and graphics inspired by Netflix’s original anime series, EDEN. Standout pieces included a vibrant nylon cushion with bold Netflix and BEAMS branding, a black T-shirt humorously emblazoned with “BINGEING,” and EDEN-themed apparel and accessories featuring futuristic graphics. This collaboration was a successful fusion of pop culture and fashion, appealing to Netflix fans and fashion enthusiasts alike.