Legendary jeweler Ben Baller crafted an exclusive (213) chain to pay homage to his city. Made of 14K solid gold and VS diamonds, this necklace was a testament to the allure of the west. The necklace was featured in a drawing on NTWRK, with all profits donated to @ymcala. This event, which garnered 98,000 views on YouTube, was promoted through a comprehensive digital marketing campaign that I led across Facebook, Instagram, YouTube, Google, and Snapchat. My role also included product photography and ad design, creating compelling visuals that effectively showcased the exquisite piece.