As part of the strategy, web design, and digital marketing team, I led the ecommerce, merchandising, point of sale, and on-the-ground marketing for the Stranger Things 4 events at both the Empire State Building in New York City and LA Live in Los Angeles.

In New York, we created a spectacular light show that was projected onto the Empire State Building, accompanied by a fully synched soundtrack. The light show looped for 2 hours and was viewed by 5000 New Yorkers and 100 million people across social streams. The event was a collaboration with Giant Spoon, the Netflix VX team, and the Duffer brothers, who created the series.